Habitat for Humanity Hong Kong (Habitat) is currently seeking talented individual for the role of Assistant Manager, Marketing & Public Engagement. Reporting to the Director of Growth & Governance, you will play an integral role in designing, managing and executing the brand communications and marketing initiatives for Habitat in order to raise and maintain our brand visibility and engagement with our audiences.
You will be a passionate expert at brand building within the charity sector as well as an all-round, experienced marketer. You will inspire the team to create and deliver integrated, insight-led brand and marketing strategies which will transform audience perceptions and behaviour, delivering organisational strategic objectives.
You will bring your experience in digital and creative communications strategy to deliver impact across Habitat for Humanity Hong Kong’s campaigns, fundraising and public policy activities.
With a broad range of skills and knowledge, including digital marketing, online campaigning, project management, storytelling, media relations and content strategy and planning, you’ll also have experience in supporting multi-disciplinary teams and managing budgets, suppliers and consultants, and the ability to provide clear strategic direction as to how the organisation can best use digital, design and multimedia for increased engagement.
Key responsibilities include:
Marketing, Corporate Communications & Brand Building
- Work in collaboration with the wider team in the development, implementation and regular review of our annual brand and marketing strategy, identifying integration opportunities, clarifying objectives, and influencing and making recommendations on messaging, audience segmentation, and targeting activities.
- Generate creative and compelling digital content and brand collaterals.
- Champion the use of new tools and tactics to develop our digital platforms.
- Provide a strategic overview and evaluation of all brand and marketing projects and campaigns against KPIs, reporting progress and return on investment, ensuring lessons learnt are shared with stakeholders and feed into the design of future projects.
- Develop marketing tools to enable our teams and board of directors to articulate our messaging to a wider audience.
- Manage budgets and develop the investment case for new opportunities as required.
Cross-Team Collaboration & Strategic Contributions
- Support colleagues through sharing content, stories, images, and compelling concept notes designed to drive new supporter acquisition and donor retention, recognising the importance of cross-team interconnections as we all work towards the same goals
- Coordinate closely with other teams such as Finance, recognising that no one person or team can function in isolation
- Encourage your direct reports to establish cross-team connections.
- Seize the opportunity to contribute to organisational level decision-making.
- Act as Staff Liaison or Committee Coordinator for one of our Standing Committees, prepare agendas and accompanying documents, present recommendations, and lead discussions during the meetings. Follow up on actions and learnings from committee members.
People Development
- Embrace the opportunity to line manage colleagues and demonstrate through your own behaviours a culture of growth and governance. You encourage your direct reports to participate in discussions and decision-making.
- Work closely with the Director of Growth & Governance to remove barriers and position the team and the people in the team, to achieve their full potential.
- Be accountable for the employee experience of your direct reports from onboarding, coaching, and developing and create a platform for transparent discussions around growth and capacity building opportunities.
Note: The role, whilst clearly defined, is part of a fast-moving and evolving organisation and as such, the related responsibilities may need to adapt as the team grows. Any changes will be discussed with the individual but should be recognised as part of the exciting environment within which Habitat HK operates.
Qualifications, Skills & Experience:
Essential for the role
Qualifications
- Degree holder in relevant discipline
- Minimum 5 years of marketing & communications experience, preferably in the non-profit sector.
- Candidates who are passionate about working in the non-profit sector and with relevant experience gained from other sectors/industries are also welcome to apply.
Skills
- Communication: You are an excellent communicator with high EQ and interpersonal skills. You’re very comfortable working across, and with, multiple cultures.
- Negotiation: You are an experienced negotiator who excels in storytelling for persuasion that results in raising brand visibility and long-term engagement with our audiences.
- Strategy: You bring bigger picture perspectives to discussions, and you value diversity of perspectives that lead to effective decision-making.
- Time Management: You thrive on being busy and seeing results from your actions and the actions of your direct reports. You have extensive experience prioritizing and managing conflicting priorities and able to meet deadlines. You are at ease with coaching others to build their capacity in this area.
- Risk Management: You bring a thoughtful and analytical approach in designing, managing and executing the brand communications and marketing initiatives and stay acutely aware of internal and external factors that could impact organisational goals, using your insights to inform mitigation actions and thinking creatively to pre-empt potential challenges.
- People Management: You are good at leading & growing team members with strong team building skills.
Languages
- Excellent written and verbal communication skills in English and Chinese.
Digital
- Proficiency in PC operations (MS based applications. English and Chinese word processing).
- Knowledge of software/tool applications, e.g. Canva, Google Analytics, BeePro, Adobe Creative Suite (AI, PS).
- Proven experience in digital marketing and/or digital fundraising
- Knowledge of database programmes such as [e.g. Salesforce / Monday.com / Sun System) preferred.
- Able to early adopt and is interested in finding digital solutions to streamline operations.
Working Hours
- Whilst we have flexible working options, you will need to be available to work during the weekends as is required according to fundraising event &/or project needs.
Desirable for the role
- Responsible for strategic marketing across a complex broad range of audiences and communication channels.
- Proven ability to lead, develop, manage and deliver integrated strategic marketing plans and cross-channel campaigns.
- Providing senior level brand and marketing consultancy across an organisation.
- Confident drawing on relevant insights from audience research.
- Experience of events management.
- Demonstrated knowledge and experience of best practice in social media, branding & markeing campaign impact measurements.
- Experience in developing engaging communications about thematic projects.
How to apply: Interested parties should please send full resume with a cover letter, current & expected salary and availability our HR Department at 9/F, V-Point, 18 Tang Lung Street, Causeway Bay, HK or email to hr@habitat.org.hk.
Habitat thanks all applicants for taking the time to apply. However, only shortlisted applicants will be invited to interview. All personal data collected will be kept confidential and will be used for recruitment purposes only. We will retain the applications for a maximum period of twelve months and may refer suitable applicants to other vacancies within the organisation.
